ShaliniMurthy - B2B Content Writer

Content Your Audience Wants to Read

Most content doesn’t get read. I’ve spent 15 years figuring out how to fix that.

Now, I lead content teams, create content, and write newsletters that ranks, converts, and drives pipeline.

My Services

Companies that I have worked with:

Here's what my clients say:

"Thanks for the support on the project. Shalini's communication, responsiveness, and willingness to be creative and go above and beyond was appreciated. I enjoyed working with Shalini!"

Tim Barnes

Founder I Axis Group Ventures

"I couldn't ask for someone better to work with; I loved working with Shalini very much! She is very thoughtful, on-time, organized, creative, and committed; an outstanding job, and I absolutely love it!"

Rana Madanat
Food Blogger I ransrecipes.com

"I’ve had the opportunity to work with Shalini when she started editing my online blogs and guides for Vizified.com. She is very professional and has great relationship-building skills. Her executional skills are pretty good too since she completed all my edits on time, every time. She has an enthusiastic approach to her work and knows how to get stuff done, on time, and on budget!"

James Waddington

CEO Vizified | Brand Storyteller & Co-Founder Crafty Nectar

Ways We Can Work Together

Get a content partner who understands your business, thinks beyond deliverables, and helps you show up with clarity, consistency, and purpose.

Built for you newsletter

Done-for-you B2B newsletters that grow brand and pipeline.

Copy and Content

B2B content that doesn’t read like B2B content.

Questions?
I've got you!

1. What does your Done-for-You newsletter service include?
I handle everything—from strategy and writing to design and delivery—so you get engaging, on-brand newsletters without the hassle.

2. How is your service different from hiring a freelancer or using a template?
I build customized workflows and AI-driven strategies tailored to your audience, so every piece we create feels fresh, relevant, and uniquely yours.

3. Do you provide content for other channels too?
Yes! Besides newsletters, I also create content and copy for your website, social media, and blogs.

4. How do you make sure the content sounds like us?
I start by understanding your brand voice and audience, then create content that feels like a natural extension of your brand.

5. How long does it take to launch a newsletter or content campaign?
Timelines vary based on your needs, but I typically get things rolling within 1–2 weeks.